Greater Emphasis on ROI

With all budgets, including marketing budgets being more closely scrutinized, greater emphasis will be placed on ROI and marketing campaigns and channels with measurable metrics.

Focus Shifts to Customer Retention

As the economy is slowing down, companies will be shifting their marketing focus away from acquiring new customers in order to satisfy and retain their loyal and core customers.

More Value Added Advertising

Consumers are saturated with advertising messages and companies have realized that offering value-added advertising content is an effective way to engage consumers while breaking through the clutter.

Evolution of Social Media Continues

From collaboration through to User Generated Content, social media will continue to evolutionize marketing and communications.

More Mobile Marketing

From personalized and localized advertising to couponing and mobile wallets, the mobile device will become the screen of choice over the next few years.  Advertising will be tailored to mobiles to optimize viewer panes and moreover, offer branded content to attract consumers.

Leveraging Consumer Advocacy

There are more channels than ever to reach out to your consumer, but consumers are looking past mainstream media for trusted advertising. Consumers cite that recommendations from other consumers, above all other media, are the most trustworthy form of advertising.

‘Eco’-nomical Solutions

Companies and consumer have become more environmentally conscious than ever. With the slowdown in the economy, more attention will be paid toward ‘green’ solutions that also provide sustainable and economical benefits.

Tags: LiQuid Thoughts, Trends