Advertising
Why Emotional Messages Beat Rational Ones

Branding
CMO Survey: Traditional Branding is ‘Broken’
48% of Millennials Enlist on Brand/Fan Pages; Here’s Why

Social Media
It’s Time to Start Thinking of Twitter As a Search Engine
Facebook’s Changes Give Brands More Freedom

Interactive
Here Today, Here Tomorrow: How to Get More out of Your Ads
Top 5 Email Marketing Mistakes
Old & Young use Internet Differently
Google Health Now Lets You Share Your Medical History with Loved Ones

Take a Look
Skittles embraces social media and lets UGC take control

Tags: Advertising, Branding, Online Advertising, Social Media