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LiQuid Currents Research Update 09/03/31

Analytics and Budgeting
Digital Marketing Guide: Analytics - The Right Data Makes Marketing More Effective
Why Now Is Not a Good Time to Slash Your Market Research Budget

Online Advertising
Canadians Juggle Their Online Lives
Which Online Ads Get Attention?
Marketers and Small-Mid Sized Businesses Disconnect over Online Tactics
IAB Reports Internet Advertising Grew 10% Last Year; Outpacing TV
Giving Consumers Control Brings Brand Loyalty

Search Marketing
Search Marketing Spending and Trends

Social Media
Digital Marketing Guide: The Social Web - How Marketers Tap Facebook and Twitter, Apps and Widgets
How Walmart Owns the Concept of Value Online

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