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LiQuid Currents Research Update 09/04/20

Advocacy and Influencers
84% of Americans Influenced by Online Customer Reviews
Encourage Customers to Contribute Reviews

Branding
Top 12 Brands Likely to Disappear

Email Marketing
Make Unsubscribing from Email Easy to Avoid Being Reported as Spam

Online Advertising
Brand Mentions in Online Articles, Email Offers and Sponsored Search Engine Links More Likely to Result in Action By Users

Social Media
Larger Companies Yet to Embrace Twitter
Six Tips to Weather a Twitterstorm

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