The big buzz this week was the unveiling of the Apple iPad. To learn more about why it’s so special, or not, see the iPad Comprehensive Guide. Other than the iPad, here’s some of the latest news relevant to marketers:
Social Networking
The future of social networking
Facebook’s first digital coupon campaign - get a free bagel for being a friend
Calculating the cost of social media ROI
Consumer Engagement
Marketers need timely consumer contact in 2010
Consumers demand engagement
Engagement on social networks top priority for marketers
What social followers want - to learn about specials & sales
Apps
App usage to soar in 2010
Tags: Apps, Engagement, Marketing ROI, Social Media