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‘LiQuid Currents Research Updates’

LiQuid Currents Research Update 09/07/06

Tuesday, July 7th, 2009

E-mail Marketing
E-Mail Marketing Open and Click-Through Rates

Online Advertising
Display Ads Still Engage Consumers
Dramatic Growth coming in Everything Digital

Search
Googlers like Bing, but won’t Remain Loyal
Canadians Love Quick Searches

Social Media
Half of Twitter’s Never Tweeted
Canada in Top 3 of Highest Engagement Social Networking Countries
Best Charity Facebook Pages


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LiQuid Currents Research Update 09/06/25

Thursday, June 25th, 2009

Email
How to Maximize Email Conversion with Design
Why E-Mail Subscribers Unsubscribe
Email Still Top Communication Channel

Online Advertising
Study: Ad Placement More Important than Size
Looking into the Future of Digital Marketing

Mobile
Mobile Advertising Predicted to Grow to $1.5B in 2013

Search
SEM Still a High Priority for Marketers
What Canadians are Searching for Online

Social Media
10 Must-Haves for Your Social Media Policy
10 Twitter Best Practices for Brands
Majority of Online Canadians Have Social Network Profile

Word of Mouth
Whose Word-of-Mouth Matters?


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LiQuid Currents Research Update 09/06/10

Wednesday, June 10th, 2009

Email Marketing
Top 10 Email Catchwords

Mobile
Mobile Marketing to Jump 25% in 2009

Online Advertising
Record Number of Video Views in April

Social Media
Small Businesses Get Social
Twitter to Launch Verified Accounts for Brands
World Map of Social Network Dominance

Search
How To Strengthen Your Pay-Per-Click
Microsoft’s New Search Engine Bing Throws Web Analytics for a Loop
Marketing to Internet Saavy Moms

Word of Mouth
Trust Word-of-Mouth

LiQuid Currents Research Update 09/05/26

Tuesday, May 26th, 2009

Consumer Behaviour and Preferences
Women Spending 40% More Time at Home
Brand Appeal Among Young Adults

Email Marketing
Nav Bar in Email Drive Clicks

Online Advertising
Will Digital Marketing Prove to be More Profitable?
Banner Ads: More Beyond Just the Click
How To Optimize for Conversion In Organic Search Results

Recession Advertising
Coping with Consumer’s Newfound Frugality
Keep Advertising in Tough Times

LiQuid Currents Research Update 09/05/15

Friday, May 15th, 2009

Consumer Behaviours
Newspaper Audience Data Bank Releases Lifestyle and Shopping Data
What Do the Rich Look Like Online?
Women Use Blogs for Info and Social Networks to Connect

Online Advertising
New Trends in Blogs
YouTube Mosaic Encourages More Brand Engagement between Advertisers and Consumers
Search Spending Swells Worldwide
Online Ads Trigger Nearly as Many Searches as Clicks

Email Marketing
Video in Email Boosts Click-Thru Rate 2-3x

LiQuid Currents Research Update 09/04/28

Tuesday, April 28th, 2009

Branding
Recession Doesn’t Dent Total Value of Top 100 Brands

Online Advertising
Online Advertising Effectiveness Depend on Time of Day
Interactive Ad Growth Still Healthy
Marketers Continue to Invest in Search
Record Number of Marketers to Integrate Email, Social Media in ‘09
Canadians Watch Most Online Videos

Social Media
How to Get the Most Out of Social Networks and Not Annoy Users
Twitter Tally - How Many People are on Twitter?

LiQuid Currents Research Update 09/04/20

Monday, April 20th, 2009

Advocacy and Influencers
84% of Americans Influenced by Online Customer Reviews
Encourage Customers to Contribute Reviews

Branding
Top 12 Brands Likely to Disappear

Email Marketing
Make Unsubscribing from Email Easy to Avoid Being Reported as Spam

Online Advertising
Brand Mentions in Online Articles, Email Offers and Sponsored Search Engine Links More Likely to Result in Action By Users

Social Media
Larger Companies Yet to Embrace Twitter
Six Tips to Weather a Twitterstorm

LiQuid Currents Research Update 09/04/14

Tuesday, April 14th, 2009

Branding
Cutting Ad Spending Hurts Brand Long Term
Proposed Plan by FTC would hold Bloggers and Web Writers Liable for False Brand Discourse

Marketing ROI
ROI May be Measureable in Facebook and MySpace

Online Demographics
How Men Use the Internet
Majority of Twitter Users Over 35

Strategy
Rethinking a Traditional Marketing Tool: Consumer Segmentation

Social Media
Majority of Marketers’ Using Social Media: Twitter, Blogs, LinkedIn, Facebook
Six Ways to Make Web 2.0 Work

LiQuid Currents Research Update 09/03/31

Tuesday, March 31st, 2009

Analytics and Budgeting
Digital Marketing Guide: Analytics - The Right Data Makes Marketing More Effective
Why Now Is Not a Good Time to Slash Your Market Research Budget

Online Advertising
Canadians Juggle Their Online Lives
Which Online Ads Get Attention?
Marketers and Small-Mid Sized Businesses Disconnect over Online Tactics
IAB Reports Internet Advertising Grew 10% Last Year; Outpacing TV
Giving Consumers Control Brings Brand Loyalty

Search Marketing
Search Marketing Spending and Trends

Social Media
Digital Marketing Guide: The Social Web - How Marketers Tap Facebook and Twitter, Apps and Widgets
How Walmart Owns the Concept of Value Online

LiQuid Currents Research Update 09/03/16

Monday, March 16th, 2009

Trends and Tips
Trends and Best Practices in Email Marketing
Digital Marketing: The Golden Rules of the Web

Mobile
Canadian Mobile Advertising Upside

Social Media
How to Deal with Unwelcome Social Media PR: Smoking Smarties Videos Create Blaze
Using Twitter to Improve Brand Perceptions

Search
North American SEM Spending to Top $26B by 2013 and Cannibalize Print Media