We’re proud to announce that the Manulife Financial China/Canada 40th Anniversary Communications Plan has won Bronze in the 2010 Magellan Awards for Communications Campaigns and was ranked as one of the Top 50 Publicity Campaigns from the LACP (League of American Communications Professionals). Campaigns were judged on First Impression, Communications Goal(s) Clarity, Target Audience Definition, Key Messaging, Campaign Execution and Campaign Results.
Congratulations to the Manulife, Humanis and LiQuid teams for their hard work on this project.
The League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate truly exemplary communications capabilities.
Advertising spending has started to rebound this year after last year’s slide, according to a recent article in Marketing Magazine. Canadian advertising spending has rebounded more quickly than U.S. post-recession ad spending with Canadian ad spending expected to grow 5.4% in 2010, compared with 1.1% in the U.S.
Year over Year Total Advertising Expenditures in Canada:
2008: $10.2 billion
2009: $9.3 billion; down 8.4%
2010 (projected): $9.84 billion
2011 (projected): $10.2 billion
2012 (projected): $10.6 billion
Fueling the rebound is spending in Internet Advertising as it continues to climb and will soon become the 2nd most popular medium in 2011. Internet advertising spending is projected to rise 13% this year and 12.7% next year to $2.2 billion, when it will pass newspaper advertising as the second most popular medium in the country behind only TV.
Other key findings from the report include:
- Paid search made up 50.2% of all Internet spending in 2009 and expectations are that it will get to 52.6% by 2012.
- Display’s contribution to total internet spend fell from 32.9% in 2008 to 31.9% in 2009.
- New formats such as web video, mobile and social media are expected to help display stabilize this year and increase its share of internet spend to 32% in 2012.
- In 2009, about $18 million was spent on mobile advertising, rising to $30 million this year, $55 million in 2011 and $92 million the year after that.
