Advertising spending has started to rebound this year after last year’s slide, according to a recent article in Marketing Magazine. Canadian advertising spending has rebounded more quickly than U.S. post-recession ad spending with Canadian ad spending expected to grow 5.4% in 2010, compared with 1.1% in the U.S.

Year over Year Total Advertising Expenditures in Canada:

Fueling the rebound is spending in Internet Advertising as it continues to climb and will soon become the 2nd most popular medium in 2011. Internet advertising spending is projected to rise 13% this year and 12.7% next year to $2.2 billion, when it will pass newspaper advertising as the second most popular medium in the country behind only TV.

Other key findings from the report include:

• Paid search made up 50.2% of all Internet spending in 2009 and expectations are that it will get to 52.6% by 2012.
• Display’s contribution to total internet spend fell from 32.9% in 2008 to 31.9% in 2009.
• New formats such as web video, mobile and social media are expected to help display stabilize this year and increase its share of internet spend to 32% in 2012.
• In 2009, about $18 million was spent on mobile advertising, rising to $30 million this year, $55 million in 2011 and $92 million the year after that.