Offer relevant and value-based emails

Email marketing works but as consumers are inundated with messages and opting in for less emails, your email must be relevant and offer something of value – otherwise it is perceived as spam.

Landing pages are critical

Marketers often focus on the email, but don’t pay enough attention to the landing pages they link to. Don’t create another barrier to get the audience to where you want them – direct them to the desired page with relevant content.

Create mobile friendly emails

Focus on ‘Preview Pane’ optimization and mobile friendly emails.

Employ loyalty and advocacy email marketing programs

Leverage CRM methodologies and dynamic content to build on email communications with your opt-in audience to encourage brand loyalty and advocacy.

Set goals, metrics, test and measure again

Standardize metrics for comparisons, test different tactics and measure again to best leverage your email database.