The big buzz this week was the unveiling of the Apple iPad. To learn more about why it’s so special, or not, see the iPad Comprehensive Guide. Other than the iPad, here’s some of the latest news relevant to marketers:
Social Networking
The future of social networking
Facebook’s first digital coupon campaign - get a free bagel for being a friend
Calculating the cost of social media ROI
Consumer Engagement
Marketers need timely consumer contact in 2010
Consumers demand engagement
Engagement on social networks top priority for marketers
What social followers want - to learn about specials & sales
Apps
App usage to soar in 2010
B2B Marketing
Implementing a B2B Content Strategy
Marketing ROI
Small Businesses See Marketing ROI
Social Media ROI: Myth of the Last Click
Basics of Social Media ROI
Online Advertising
Windows 7 a Top Seller
Search
Google to Deliver New “Caffeine” Search After Holidays
Social Media
Cisco Inbox to Integrate E-Mail & Enterprise Social Networking Tools
Experts Urge Strategic Approach to Social Media
Consumers “Friend” Brands to Get Customer Service & Promotions
Trends & Best Practices
Top Digitial Trends for 2010
5 Tips for Writing Catchy Headlines
Branding
This Five-Letter Word is Key to Marketing: B-R-A-N-D
Search
Internet Marketing 101: Why Mobile Search is Different than Typical Search
Social Media
Facebook Crosses 300 Million Users and is Now Profitable
20% of Tweets are Brand-Oriented
Are Women Ignoring Social Media Marketing?
Mobile
Social Networking Going Mobile: 25% of Facebook Traffic from Smartphones
Media
Email and Social Media Top Marketer’s Media Mix for 2010
Marketing Budgets & ROI
Cutbacks Force Greater Marketing Accountability and Collaboration
Measuring the Business Effects of Web 2.0