It’s 2010 and new reports point to signs that this may finally be the year of the mobile, yet many marketers are still catching up with social media and SEO. Feeling overwhelmed with options and not enough time or resources? Just remember the basics - it’s all about the customer. Stay focused on them, where they are, and what’s important to them.
As usual, we’ve combed through the latest news and research, and here’s what you should know:
Mobile
Why marketers must go mobile
Mobile internet access will overtake access via PCs soon
Mobile shopping takes hold worldwide
Advocacy and Word of Mouth
Harnessing active brand advocates
“Max Connectors” valuable targets for marketers
Branding
Tips to brand building in the social space
Consumer Behaviour
Digital tools help moms take charge
Email Marketing
Email is still king of online sharing
Re-engage cart abandoners with email to increase results
Online Advertising
Keep your website from becoming a tombstone
Why marketers need more than targeting to engage consumers
Search
Yahoo and Google combine social media with local mobile search
Social Media
Connected consumers want more interactivity and personalization
5 tips for creating a successful social media contest
What’s working for social media marketers?
