Branding
Recession Doesn’t Dent Total Value of Top 100 Brands
Online Advertising
Online Advertising Effectiveness Depend on Time of Day
Interactive Ad Growth Still Healthy
Marketers Continue to Invest in Search
Record Number of Marketers to Integrate Email, Social Media in ‘09
Canadians Watch Most Online Videos
Social Media
How to Get the Most Out of Social Networks and Not Annoy Users
Twitter Tally - How Many People are on Twitter?
Tags: Branding, Online Advertising, Search, Social Media
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Advocacy and Influencers
84% of Americans Influenced by Online Customer Reviews
Encourage Customers to Contribute Reviews
Branding
Top 12 Brands Likely to Disappear
Email Marketing
Make Unsubscribing from Email Easy to Avoid Being Reported as Spam
Online Advertising
Brand Mentions in Online Articles, Email Offers and Sponsored Search Engine Links More Likely to Result in Action By Users
Social Media
Larger Companies Yet to Embrace Twitter
Six Tips to Weather a Twitterstorm
Tags: Advocacy, Branding, Email Marketing, Online Advertising, Social Media
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Analytics and Budgeting
Digital Marketing Guide: Analytics - The Right Data Makes Marketing More Effective
Why Now Is Not a Good Time to Slash Your Market Research Budget
Online Advertising
Canadians Juggle Their Online Lives
Which Online Ads Get Attention?
Marketers and Small-Mid Sized Businesses Disconnect over Online Tactics
IAB Reports Internet Advertising Grew 10% Last Year; Outpacing TV
Giving Consumers Control Brings Brand Loyalty
Search Marketing
Search Marketing Spending and Trends
Social Media
Digital Marketing Guide: The Social Web - How Marketers Tap Facebook and Twitter, Apps and Widgets
How Walmart Owns the Concept of Value Online
Tags: Analytics, Marketing Budgets, Online Advertising, Search, Social Media
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Advertising
Why Emotional Messages Beat Rational Ones
Branding
CMO Survey: Traditional Branding is ‘Broken’
48% of Millennials Enlist on Brand/Fan Pages; Here’s Why
Social Media
It’s Time to Start Thinking of Twitter As a Search Engine
Facebook’s Changes Give Brands More Freedom
Interactive
Here Today, Here Tomorrow: How to Get More out of Your Ads
Top 5 Email Marketing Mistakes
Old & Young use Internet Differently
Google Health Now Lets You Share Your Medical History with Loved Ones
Take a Look
Skittles embraces social media and lets UGC take control
Tags: Advertising, Branding, Online Advertising, Social Media
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