Social Media « LiQuid Currents

Posts Tagged ‘Social Media’

LiQuid Currents Research Update

Tuesday, August 3rd, 2010

Do your consumers/clients trust your advertising and website claims more than conversations or word of mouth? Ever wonder what sources your consumers/clients are using to gain information on your organization? And which of those sources they view as credible? Take a look at this article from Ipsos to learn more. For more of the Marketing research you should know, take a look at the articles below.

The Best Day/Time to Send an Email
3 Ways to Make the Most of a Corporate Blog
How to Socialize a Marketing Campaign in 3 Months
How to Encourage Employees to become Brand Ambassadors

Tags: Branding, Consumer Behaviour, Email Marketing, Social Media, Word of Mouth
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LiQuid Currents Research Update

Wednesday, March 31st, 2010

If your company has a Facebook page, you should know that they recently announced they are scrapping ‘become a fan’ in ‘favour of like’. Here’s a look at other digital marketing news and research you should know:

Brand advocates spread the word online
Behavioral targeting doubles ad effectiveness
Combining the strengths of social and email
Studies reveal video ads raise brand engagement
10 maladies of social marketing
North American search market heats up

Tags: Branding, Email Marketing, Marketing ROI, Online Advertising, Search, Social Media
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LiQuid Currents Research Update

Monday, March 8th, 2010

So you have a Twitter account and a Facebook page for your brand, now what? Here’s what you should know:

Why your content needs a strategy
Stop marketing, start building communities
10 Twitter mistakes made by businesses
Don’t be afraid of negative reviews
Easing into B2B mobile marketing
Measuring online ads properly

Tags: Best Practices, Social Media, Strategy
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LiQuid Currents Research Update

Friday, January 29th, 2010

The big buzz this week was the unveiling of the Apple iPad. To learn more about why it’s so special, or not, see the iPad Comprehensive Guide. Other than the iPad, here’s some of the latest news relevant to marketers:

Social Networking
The future of social networking
Facebook’s first digital coupon campaign - get a free bagel for being a friend
Calculating the cost of social media ROI

Consumer Engagement
Marketers need timely consumer contact in 2010
Consumers demand engagement
Engagement on social networks top priority for marketers
What social followers want - to learn about specials & sales

Apps
App usage to soar in 2010

Tags: Apps, Engagement, Marketing ROI, Social Media
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LiQuid Currents Research Update

Wednesday, January 20th, 2010

It’s 2010 and new reports point to signs that this may finally be the year of the mobile, yet many marketers are still catching up with social media and SEO. Feeling overwhelmed with options and not enough time or resources? Just remember the basics - it’s all about the customer. Stay focused on them, where they are, and what’s important to them.

As usual, we’ve combed through the latest news and research, and here’s what you should know:

Mobile
Why marketers must go mobile
Mobile internet access will overtake access via PCs soon
Mobile shopping takes hold worldwide

Advocacy and Word of Mouth
Harnessing active brand advocates
“Max Connectors” valuable targets for marketers

Branding
Tips to brand building in the social space

Consumer Behaviour
Digital tools help moms take charge

Email Marketing
Email is still king of online sharing
Re-engage cart abandoners with email to increase results

Online Advertising
Keep your website from becoming a tombstone
Why marketers need more than targeting to engage consumers

Search
Yahoo and Google combine social media with local mobile search

Social Media
Connected consumers want more interactivity and personalization
5 tips for creating a successful social media contest
What’s working for social media marketers?

Tags: Advocacy, Branding, Consumer Behaviour, Email Marketing, Mobile, Online Advertising, Search, Social Media, Word of Mouth
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