LiQuid Currents Research Update 09/03/05


Jane LeeMar 5, 2009

Advertising
Why Emotional Messages Beat Rational Ones

Branding
CMO Survey: Traditional Branding is ‘Broken’
48% of Millennials Enlist on Brand/Fan Pages; Here’s Why

Social Media
It’s Time to Start Thinking of Twitter As a Search Engine
Facebook’s Changes Give Brands More Freedom

Interactive
Here Today, Here Tomorrow: How to Get More out of Your Ads
Top 5 Email Marketing Mistakes
Old & Young use Internet Differently
Google Health Now Lets You Share Your Medical History with Loved Ones

Take a Look
Skittles embraces social media and lets UGC take control

LiQuid Currents Research Update 09/02/18


Jane LeeFeb 18, 2009

Social Media and Online Branding
Six Ways to Make Web 2.0 Work
Social Media Elite say that Twitter is Better than Facebook for Business
Social Media – Best for Boosting Brand Reputation and Awareness
Meetup Goes From Social Organizer to Brand-Building Tool

Media
A Billion Internet Users, and Counting
Active Canadians Listen to More Radio
Canadian Media Demand Protection for Canadian Content

Marketing ROI
General Mills Thrives on Increased Marketing Spending during Recession

Live Events
Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Have you heard…
Facebook Backtracks on User Policy After Backlash Over Change in TOS

LiQuid Currents Research Update 09/02/10


Jane LeeFeb 10, 2009

Advertising
Mature Adults Gravitate to Vibrant Single Image Ads
Personalized Ads Pack Bigger Punch

Social Media
Companies Ignore Customer Feedback, Fail to Track Word of Mouth
Twitter to Charge Brands for Use

Marketing Tips and Trends for 2009
Influencers on Online Marketing 2009 Predictions
Economy, New Tech Shape ’08 & ’09 Digital Trends

Good to Know
What CMOs Want in Candidates — but Don’t Get

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